FAQs

1. Why it is important to rank high on google?
   
   Because over 62% of search engine users click on a result on the first page, 90% of users click on a result within the first 3 pages, and less than 10% clicks on a result on the 4th page or after.
   
   Where does your site rank now?
   
   
2. What is SEO?
   
   Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results
   
   
3. What is SEM?
   
   Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.
   
   
4. Why is online advertising important?
   
   Because increasingly that's where your potential clients are looking when they need your products and services.
   
   The internet has surpassed television and is becoming the dominant information medium. People up to the age of 44 find the Internet more relevant to their life than television. According to Edison Media Research, Internet only trails television as the “most essential” medium to our lives today.
   
   
   
   
   
   
5. What is local search?
   
   Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings. Typical local search queries include not only information about "what" the site visitor is searching for (such as keywords, a business category, or the name of a consumer product) but also "where" information, such as a street address, city name, postal code, or geographic coordinates like latitude and longitude. Examples of local searches include "Hong Kong hotels", "Manhattan restaurants", and "Dublin Hertz".
   
   
6. Why is local search important?
   
   Local search is especially important for business because users who submit a geographically constrained search is highly likely to be looking for a specific business in a specific area. They represent very warm leads for you if you successfully capture their interest via the search engine.